Andy England on Marketing

Beer Business DailyDecember 16, 2010Andy England on MarketingDear Client: My friend Jeremy Mullman (former scribe at Ad Age who now works for Dig Communications) recently hosted a Q&A with MillerCoors cmo Andy England on Dig's marketing blog, the Think Room. Jeremy graciously allowed us to excerpt heavily from it: ANDY ON COORS LIGHT'S MARKETING SUCCESS: "I think Coors Light has a message that is both motivating and ownable. In beer, refreshment is such a compelling benefit, and cold is a