Girl Beer Hits Texas with Dallas Wings Partnership

Dear Client: Doubling down on the young LDA female consumer opportunity, Hurray's Girl Beer is expanding into Texas through a partnership with the Dallas Wings, becoming the first female-founded beer brand to partner with the WNBA franchise. The partnership comes as Girl Beer is in the thick of a nationwide expansion (with an assist from BrightBev and a recent $5 million funding round investment [see CBD 03-11-2026]) and as the Dallas Wings’ popularity is surging off the back of star