Memorial Day Scans: Still Waiting on the Summer Spark

Dear Client: Memorial Day scans are in from Circana and, welp, we're still waiting on that early summer spark. Indeed, while not nearly as brutal as last year’s holiday washout (wherein beer dollars dropped 6.4% and total bev alc fell 5.1%), the latest Memorial Day results remained lackluster. Total bev alc dollars fell 1.6% in the week ending May 24, with beer down 2.8%, wine down 3.3% and spirits again carrying the occasion, up 4.4%. And like last year, there