Beer Business Daily – beer industry news and numbers

The Great Corona Shortage of 2006

It's a good problem to have. Demand for the hottest brand in the industry, Corona Extra, has outstripped supply, and distributors and retailers are being put on allocation. While distributors are saying that Modelo simply didn't forecast the huge jump in sales and was caught flatfooted, not producing enough beer, BBD has learned through sources in Mexico that it is actually more of a bottle shortage than anything else. Corona's proprietary clear bottle with painted label can't easily be sourced

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