Gallo Acquires Cocktail Shot Brand Liqs

Dear Client:E&J Gallo is expanding its spirits portfolio, today announcing the acquisition of cocktail shots brand, Liqs. No financial details were disclosed. Liqs was founded in 2013 by entrepreneurs Harley Bauer and Michael Glickman. The portfolio includes spirits and wine-based cocktail shots that, pre-COVID, found a lot of success on the festival circuit [see WSD 07-25-2018].  "Consumers want to enjoy their favorite cocktails now more than ever," says Britt West, vp and gm for Gallo Spirits. "With premium ingredients and convenience formats,