DTC Wine Channel Sees Highest Volume Increase in 2020, While Prices Drop

Dear Client:   Direct-to-consumer wine shipments saw the largest ever year-over-year volume increase in 2020, up 27% to 8.39 million cases, according to ShipCompliant’s annual DTC report. The value of those shipments was up nearly 15% for the year, reaching $3.7 billion.  "In 2020, the DTC channel became truly essential for wineries forced to shut down their tasting rooms and pivot from traditional sales due to COVID-19," says Sovos ShipCompliant vp, gm Larry Cormier. "By volume, DTC orders rapidly increased