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Ste. Michelle’s New Chief Wants a Wine Option for Every Bev Alc Occasion

Dear Client:   Last month, Ste. Michelle Wine Estates announced that chief Jim Mortensen is retiring and industry veteran David Dearie will be taking his place, effective November 1 [see WSD 10-27-2020]. Your editor got David on the horn recently to discuss his new role.  "It's a horrible phrase, but people tend to call me an alcohol beverage veteran, which always makes me feel much older than I am," he joked. Though he concedes that he's been around a long

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