Nielsen: Off-Premise Sales Still up Double Digits, but Slowing

Dear Client: Looks like pantry loading has officially peaked. Total beverage alcohol sales off-premise in all Nielsen-measured channels was up 21.5% for the week ended March 28 compared to the same time a year ago. Compared to the week prior (ended March 21), the growth rate dropped 21%, suggesting it was "an 'adjustment' week" as consumers moved away from higher levels of stocking up recorded in previous weeks, according to Nielsen's Danny Brager. Wine sales off-premise were up 27.4%, spirits sales were up