Behind Brands that Built Categories

Dear Client:Building a brand is one thing, but building up a category poses another set of challenges. Park Street put together a panel of brands at the recent Bar Convent Brooklyn that built up their respective categories. The panelists included: Branca USA ceo Steve Brecher; Tortoise & Volt Marketing & Ventures director Steve Luttmann (and Leblon cachaca creator); WhistlePig ceo Jeff Kozak; and Ole Smoky Moonshine vp on-premise sales, Mason Engstrom. THE BRANDS. WhistlePig had a first mover advantage, according to Jeff,