Diageo Aims to Revitalize Super Premium Vodka Brands

Diageo wrapped up its fiscal year in June with a pretty strong showing. One of its three primary focuses for the year was US Spirits, and consequently sales for the North American market were up 4% to $5.5 billion.Diageo ceo Ivan Menezes said in an earnings call this morning that a trend that has--and likely will continue--to work in its favor is that young Americans (21-24 year olds) are drinking more spirits than in the past because they're drinking less