What’s Driving Amazon’s Growth

Nearly 80% of US households already shop on Amazon, meaning it's about as penetrated into the marketplace as it's going to be. As a result, their growth is coming from getting their existing consumers to visit more often, according to shopper insight provider InfoScout.In fact, the main growth driver for the e-commerce giant is trip frequency. The typical Amazon shopper makes about 2.4 trips per month to the website with a basket size of about $38. Amazon's membership programs drive