Yuengling Hitting Arkansas Next Year: What’s Next

Dear Client:Yuengling has appointed five distributors in Arkansas, BBD has learned, to bring the iconic Pennsylvania brand to the state in early Q1 2018. Only one house is AB: Arkansas Distributing Company. The rest have MillerCoors stripes, including O'Connor Distributing, Glazer's Beer & Beverage, Burford and Premium of Northwest Arkansas.WHY ARKANSAS? "We've had our eye on it for awhile," COO Dave Casinelli told BBD. Arkansas is home to "a very large customer" after all: Walmart."There's been a lot of interest