WORKING AGAINST THE GRAPE CRUSH

As a result of Australia’s ever increasing presence in the wine industry, Diageo is launching a new Australian Shiraz entitled Archetype that comes from the Barossa region. "Many consumers have been introduced to wines from Australian under $10. While many of these brands are taking advantage of an oversupply of grapes in Australia, we wanted to introduce wine lovers to a premium offering from Australia that over delivers on quality by focusing on premier Australian wine regions, akin to California's