Why Average Prices are Dropping

Dear Client: Evidence supported by recent Nielsen scans shows that the average price per bottle for super-premium spirits and wine brands are continuing to go down each month. Our initial thought was that discounting is to blame, but our friend Danny Brager, vp group client director, beverage alcohol team at Nielsen, gave us some perspective. But first the numbers. SUPER-PREMIUM SPIRITS. Looking below you can see that the average price per 750ml bottle, which falls around $32, had steadily gone