Beer Business Daily – beer industry news and numbers

WHERE WILL REMY COINTREAU END UP?

Since announcing its plans to sever ties with Maxxium, there has been much speculation as to where Remy Cointreau will end up. UBS analyst Mellissa Earlam views Brown-Forman or Bacardi as the most likely buyers, while also noting that a merger/acquisition is not likely until 2009 (when Remy is scheduled to leave) unless the Maxxium partners release Remy earlier.As the report suggests, Bacardi is a possibility because the company has exhibited in the past its interest in diversifying its ultra-premium

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