Vodka Seeks a Shot of Innovation

Dear Client:Years ago when we first started writing WSD the flavored vodka category was exploding, but there were also critics who claimed it was just a fad. Fast forward 4 years and we’re still seeing growth from that category, along with innovative new flavors. For example, who knew sweet tea would take off like it has? We spoke with Gray Ottley, cmo of Distilled Resources, who gave us some background on his company and discussed the present and future of