UNLEASHING OF THE BEAST: MANLY WINE

Ray’s Station Vineyards Sonoma County Merlot and Cabernet Sauvignon “Hearty Red Wines for Men” is marketed specifically towards, well, men, namely those who steer clear of wine in the traditional sense. While most wines are targeted towards women, who purchased 55% of wine in the United States last year, Ray’s Station is going the other route and aiming for men who normally prefer “manly” drinks. Beer or whiskey anyone? “The Heart Red Wine for Men” is featured on promotional materials