Dear Client: So far, the holidays have provided a reliable boost to bev alc growth in scans. Indeed, bev alc sales were up mid-single digits for Halloween week, and now "expected Thanksgiving holiday growth" has arrived, writes Circana's Scott Scanlon in the latest weekly report. Note, due to the Thanksgiving week holiday shift, Circana first looked at the two weeks to December 1 before digging into weekly trends. "We needed to cycle through choppiness as a late Thanksgiving this
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