Tequila Surges Ahead in February

The rate of growth for spirits slowed in the four weeks to February 24, with dollar sales up 2.1% and volume up 0.4%, according to IRI food and drug scans. In comparison, spirits sales in January increased 7.8% and volume rose 5%. The fastest growing spirits category continues to be tequila, with dollar sales growing 8.7% and volumes up 5.3%. Vodka remained in second place in terms of dollar sales (up 4.7%), while volume grew 3.4%. Meanwhile, the rate of