SOUTHERN COMFORT PUTS FORTH A NEW HOST OF AD CAMPAIGNS

Brown-Forman’s Southern Comfort liqueur, SoCo Lime, will spend over $3 million on a new U.S. advertising campaign. The TV spot will be aired on F/X, E!, Comedy Central, USA Network and TBS through April, and includes a new “Start Things Up” slogan. This marks the largest media spending venture for Southern Comfort and will also include Internet, billboard and store advertising. Print ads will run in Stuff, FHM, Rolling Stone and Fade magazines in May. Clearly the new ads are