SABMILLER PUTTING FORCE BEHIND PERONI

SABMiller will spend $50 million over the next year and a half on a worldwide marketing campaign to promote Peroni Nastro Azzurro beer. The promotion will begin in the UK in April followed by launches in the US, South Africa and Romania. The campaign involves a series of advertising and marketing proposals based on the 1960 Fellini film, La Dolce Vita with movie ads, print ads and billboards set in Rome. At the Beer Business Daily Summit held Monday, February