NIQ Takes a Look Back at 2024

Dear Client:   NielsenIQ's experts shared some key insights into the 2024 data at our recent Beer, Wine & Spirits Summit [see WSD 01-16-2025], their 2024 Year in Review report dove even deeper.  TOTAL BEV ALC BREAKDOWN. Total off-premise bev alc sales reached almost $112 billion in 2024, but both value (-0.8%) and volumes were down for the 52 weeks ended December 28 in NIQ off-premise scans (xAOC+Conv+Liquor Open State). [However, NIQ notes, the holiday timing shift this year means