NIQ: How Bev Alc Trends Stack Up in First Half of ’24, Plus What to Expect in H2

Dear Client:  For the first half of 2024, NielsenIQ identified a handful of factors impacting bev alc across all segments, influencing both value and volume as part of NIQ's Halftime Report, released this week. Those factors include: moderation of consumption; health and wellness concerns; cannabis and THC consumption; premiumization; usage occasion substitutions; and inflation and retail pricing. Taking a look at how that played out in the data, here's where each bev alc category sits for the 26 weeks through July 7