Nielsen: Spirits Volumes Grow on Discounts

Dear Client: The good news is that the spirits category is growing volumes. But they are doing so at the expense of pricing, according to recent scan data from Nielsen in the 4-weeks to November 13. Volumes grew 3.5% against a relatively easy comparison of 0.4%, while price/mix declined -0.5%. In a note to clients, Credit Suisse's Anthony Bucalo said this is an indication "that there are no visible signs of pricing strength as of yet for the US spirits