July Fourth Marks 5th Highest Week in Sales for Total Bev Alc

Dear Client:    Earlier this month we took a look at which wine and spirits brands were set up for a strong Fourth of July weekend in IRI-measured channels [see WSD 07-01-2022]. Well the results are in.  Total bev alc sales were down 1% for the week ended July 3 compared to the same period a year ago, but up 14% vs the prior week. Even though sales were slightly down, it was the 5th highest bev alc week ever,