IMPORTED WINES GAIN VOLUME SHARE IN JULY

In the four weeks ending July 15, overall table wine sales rose 7.3% while volume grew 3.5%, according to IRI. Domestic wines sales were slightly ahead of the category increasing 7.4%, but volume was below at 3%. Last month, domestic wine sales grew 8.5% and volume rose 4.4%, but the overall category was up 8.1% and 4.4%, respectively. Share of domestic wine volumes were down -0.3 in July and -0.1 in June. It looks like consumers weren’t buying as many