GREY GOOSE DEBUTS “DISCERNING TASTE” CAMPAIGN

Grey Goose is launching a new advertising campaign, entitled “Discerning Taste.” Produced by New York-based @radical.media, the campaign is the brand's first major advertising effort since its acquisition by Bacardi Limited in 2004.The ads consist of four different print advertisements and three broadcast spots that capture particular moments, people, place and events in the lives of Grey Goose consumers, while focusing on the “luxurious lifestyle” of the brand. For example, the prints include pictures of consumers playing golf and having