Ghost Tequila CEO on Cornering the Spicy Tequila Market

Dear Client: Pre-pandemic, Ghost Tequila, a spicy 100% Weber Blue Agave tequila, was doing about 70% of its business on-premise. The company quickly shifted its focus to the off-premise, and managed to grow almost 80% in 2020.  "We immediately refocused our teams [to the off-premise] and, fortunately, we didn't have a down month last year," founder and ceo Chris Moran tells WSD. Not only did they end the year up 80%, they were also able to "cross a hurdle for