FIFCO USA and Pepsi Launch Bubly Wine Refresher

Dear Client: FIFCO USA— whose portfolio includes Labatt, Seagram's Escapes, Magic Hat Brewing, Genesee Brewing, and Lipton Hard Iced Tea— is getting into the wine-based RTD space with the launch of Bubly Wine Refresher in partnership with PepsiCo., reports sister publication Beer Business Daily. The company made the announcement yesterday during a virtual national commercial meeting.  FIFCO and Pepsi initially struck a licensing agreement in 2022, bringing Pepsi's Lipton Iced Tea brand into the bev alc space. Now they're bringing