Browne Family’s Gigi’s Garden Wine Brand Off to a Fast Start

Dear Client: Earlier this year Pacific Northwest-based Browne Family announced the launch of Gigi's Garden, a sauvignon blanc and pinot gris blend, as an homage to founder Andrew Browne's grandmother.  And it's become one of the fastest-growing launches in the company's history, shipping over 6,200 cases in six months, with demand outpacing supply. Indeed, Andrew tells WSD they've "never" had a launch sell out like this.  Andrew and cmo Alex Evans recently shared with WSD what's driving that growth and