Early Reports Show 80% of Wineries Expect to Hold, Increase Pricing in 2015

As much as 80% of wineries believe they can hold pricing or take a small increase in 2015, according to preliminary survey results from Silicon Valley Bank's Annual Wine Conditions Survey. The survey of 300 wineries showed 40% believe they can hold steady with pricing and 40% believe they can increase it. Commenting on the results thus far, SVB's Wine Division founder Rob McMillan writes: "That's an interesting conclusion to me given a world economy that's slowing particularly in emerging