Why Brands Need to Own the Entire Process, from Digital to Distro

Dear Client:  At the recent Bar Convent Brooklyn conference, Park Street University hosted a panel to discuss how craft and emerging brands can find success in today's on-premise, off-premise, and e-premise retail environments.  The session touched on a lot of topics that we've discussed at length in the pages of WSD, but some advice was particularly relevant in the modern era– especially around utilizing the internet to grow a brand and how to do that despite the ongoing tough distribution