Diageo’s Evolving Distributor Strategy

Dear Client: As chief Paul Walsh recently stated, Diageo is undergoing an operational review across its global markets, which affects different regions in different ways. So far in the United States we've seen some bottling and warehouse closures, but the latest change has to do with Diageo's wholesaler network. It appears that Diageo is in the process of working with distributors to increase the dedicated sales teams throughout their strategic distributor network and beefing up support. You'll recall it first