DIAGEO INVESTOR CONFERENCE: DISTRIBUTOR CHANGES AND UPSCALE AIMS

Diageo held its annual investor conference today in which the company gives a not-so-brief overview of its inner workings and plans. As cfo Nick Rose put it, “Our aim is quite simple, that you will learn a bit more about Diageo and particularly the opportunities that we see for further growth.”The five success-driving themes that Diageo claims is apparent throughout its entire business are the following:1. Brand innovation2. Premiumization around those brands3. Leadership and marketing to support our brands4. Building