COVID Hasn’t Disrupted WX Brands’ Plans to Strengthen On-Premise Presence

Dear Client:  Yesterday, we reported that WX Brands plans to invest more dollars into digital, because "we think that will be very impactful for the rest of 2020," according to WX Brands president and ceo Peter Byck [see WSD 09-03-2020]. They've already done a number of virtual tastings for distributor and retail partners as well as for consumers.  "We've had a lot of our winemakers come in, we've had our brand ambassadors come in and present virtually to do wine