Champagne Demand Continues to Slide, Health Claims Could Help

Dear Client:Shipments of champagne to the United States declined -41.2% from January to August, according to the US division of the Champagne Bureau, as Americans increasingly trade down from champagne to cheaper domestic and imported sparkling wines. This is bad news for champagne producers since Americans are the second-largest drinkers of champagne outside France. As a result, prices are being slashed this year to an average $35 a bottle, down from an average of $50 last year. Revenue for many