Banfi CEO on Restructuring the Business (After Deciding Not to Sell)

Dear Client:   Shortly after taking over her family business as ceo, Cristina Mariani-May made major structural changes to Banfi Wine in 2019, streamlining the business to focus just on proprietary labels, culling more than 2 million cases of value-priced wines. The new structure appears to be working, with revenues up 25% in 2021 and similar, positive trends in 2022. Your editor recently sat down with Cristina to discuss the restructure, what's driving growth and the future of Banfi.A BIG DECISION. Cristina is