B-F and Coke Team Up to Launch Jack & Coke RTD Globally

Dear Client:   Today Brown-Forman and The Coca-Cola Company announced a global relationship to launch Jack & Coke as a branded, ready-to-drink cocktail, per release. "This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable," says B-F chief Lawson Whiting. "Coca-Cola perfectly complements Jack Daniel's and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world." Jack & Coke will