Assessing the State of Bev Alc in a Tough Economy

Dear Client:   After the chaos of the last two-plus years, it's more difficult than ever to get a pulse on bev alc performance. Jon Moramarco, managing partner of BW166 and editor of the Gomberg-Fredrikson report sifted through some less conventional metrics to provide valuable insight on bev alc consumption during a recent webinar. BEV ALC'S RESILIENCE IN A "SLOWING ECONOMY." Jon started off by giving an overview of the larger US economy, which, by definition, has entered a recession