An Early Read on St. Patrick’s Day Scans

Dear Client: Circana's latest weekly report provides an early look at St. Patrick's Day trends. For the week ended March 16, total bev alc sales were down 4% compared to the same week a year ago, but up 5% in absolute dollars compared to the prior week.  Note, St. Patrick's Day was on Monday March 17, so this data set captures the weekend leading up to the holiday.  "We continue to see negativity vs prior year comps, but as expected