Dear Client:2009 was a strange year for the industry. The recession introduced a lot of changes as the “less is more†mantra gained, it seemed, more steam with each passing day. Even more than in 2008, we saw consumers staying home instead of venturing to restaurants, bars and nightclubs. We also saw them trading down at retail and buying less of our products in a shopping trip than they had in the past. As a result, a number of value
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