7-Eleven Enters Value Wine Biz

Dear Client:7-Eleven is entering the robust value wine segment with a new private label chardonnay and sauvignon blanc. Yosemite Road is produced by The Wine Group and will sell for about $4 across the US and $5 in Florida due to state taxes. Table wines in the $3-$5 range are a big hit in c-stores. IRI c-store scan data shows that dollar sales of $3-$5 wines grew 12% in the 52 weeks to October 4, while volume rose 9%. Value