What do Sarah McLachlan, the Busch Guy, and a Wolf Have in Common?

Dear Client: Anheuser-Busch is riding Busch Light’s hot hand with a dedicated Super Bowl spot. The humorous commercial (it seemed to be a fan favorite at SAMCOM) features the rugged Busch Guy  -- and '90s breakout musician Sarah McLachlan.  The clever spots play on the brand’s outdoorsy nature via those infamous ASPCA “save the animals” commercials that Sarah hawks, featuring her hit song, “Angel.”  In the 30-second spot, “Busch Light’s rugged mascot Busch Guy begins teaching outdoor survival skills when