We Spotted the New “White Claw 70” in the Wild

Dear Client: Over the weekend, we spotted some 12-packs of White Claw 70, a 70-calorie, zero sugar version of White Claw. It's 3.7% ABV, and includes four flavors: Clementine, Watermelon, Lemon and Pineapple. All four of the flavors above are new to the White Claw family. But what really struck us about this latest version of The Claw is the fact that the package was $15.99 at the retailer where we spotted it -- more than $2 higher than the