Truth Squad Speaketh: Does Choice Dampen Demand

February 9, 2011Truth Squad Speaketh: Does Choice Dampen Demand?Dear Client:One of our issues last week dealt with the theory, put forth by Swarthmore College psych professor Barry Schwartz, that offering too many good choices to consumers could actually reduce overall consumer demand for your product category. This issue brought back such a tremendous volume of responses from readers that it has taken me this long to sort and pick out some of the best.It seems that many of you believe