Dear Client:
BBD has learned that after nearly ten years in the beer business, MillerCoors chief Tom Long will be leaving the company, effective June 30. He is leaving of his own accord to move back to his native south.
Tom joined Miller Brewing Co. in April 2005 as their chief marketing officer under then chief Norman Adami. Before that, he was a 16-year veteran of the Coca-Cola Company. He was president of Coca-Cola’s Northwest European Division, which includes Great Britain, Ireland, France, Belgium, Luxembourg and the Netherlands. Long has served in several senior marketing and sales roles for the soft drink company, including as Vice-President of Strategic Marketing, with global responsibility for managing the company’s entire brand portfolio. He also served as Coca-Cola’s head of Worldwide Marketing Insights and Research.
But perhaps Tom’s greatest achievement came when he helped merge the U.S. Coors and Miller business together in 2008 under Coors chief Leo Kiely. When Leo retired in mid-20011, Tom was promoted to CEO of MillerCoors. Navigating those waters as the two companies attempted to combine their very different cultures could have been a minefield for most execs, but Tom managed to bring folks together to get it done.
I remember when Tom was hired in 2005, and then Miller chief Norman Adami told me: “I’m very excited about him, Harry, for a number of reasons. After a long search, we found the candidate that we feel is right for us. There are two primary reasons why he is so special: Number one, I think he has very strong leadership qualities. He works well with people on the one hand. On the other hand, he has a strong passion for coaching, and at the same time he is a bold and decisive and competitive individual..and he has great marketing instincts.” Norman, that’s five reasons, but that’s okay. I’ve always found Tom to be a straight shooter. We wish Tom well in his endeavors.
More later today after MillerCoors earnings.
Until tomorrow, Harry
“It is the nature of all greatness not to be exact.”
– Edmund Burke
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