The Silent Rise of Sub-Premiums

Dear Client:"A rebellion has begun." It's the classically understated quote by Robert the Bruce in the movie Braveheart. I've always loved this quote because it's written in the passive voice, as if rebellions just spontaneously erupt out of nowhere. But we know that all rebellions are started by a catalyst of some sort, in this case by a commoner named William Wallace.In this case the silent and seemingly fatherless rebellion is the creeping growth of sub-premium beer. In a world