The Reasons for Spirits’ Rise

January 11, 2012The Reasons for Spirits' Rise Dear Client: As you know, wine and spirits have been creeping in on beer's slice of the pie for years. In a recent report from J.P Morgan, they break down what they believe are the main reasons for spirits gain in share. Analyst Neal Rudowitz attributes spirits resilience in an economic downturn to better innovation, less pricing, more favorable demographics and the lift of the voluntary ban on television advertising. DEMOGRAPHICS. Before we