Southern Glazer’s Makes its Case

Dear Client: The nation's biggest wine and spirits distributor wants beer to be a much bigger slice of its revenue pie. Onstage at the Beer Insights conference in New York yesterday, Southern Glazer's Beverage Company's President and CEO Wayne Chaplin and his sons, Chief Growth Officer David Chaplin and President of Commercial Sales Mark Chaplin, laid out a robust convergence target: Beer, RTDs and non-alc, (now about 10% of Southern's revenue), should eventually account for 25% to 30%. THE BOX