The Great Convergence, Part II

Dear Client: Ed. Note:  This piece was written the day before the MTN Dew / Boston deal was announced, coincidentally.   Brett Cooper of Consumer Edge Research, the prestigious data and analytics firm founded by former sell-side Morgan Stanley beverage analyst Bill Pecoriello, says that the route to market for beverages in the U.S. is inefficient. Ya think? Brett writes that "at least 7 beverage trucks go to stores (3 non-alcoholic, 2 beer and 2 wine / spirits). That level of